Sunday, October 25, 2009

A Cheap Android Phone that Should Be – the HTC Tattoo

For a smartphone with an operating system that’s open and free, it’s been surprising to see a slew of Android phones that rival the high ends handset that use their more proprietary OS platforms like Symbian.  Especially when we see them sporting features that, while decent, are quite common with many other high end phones costing less.

Predictable Features

Among those features, you get 16 GB microSD support, high speed internet with 3G HSPDA, WiFi 802.11 b/g, Bluetooth 2.0 with A2DP, stereo FM with RDS and GPS support.  That’s what many Android phones have.  And the new HTC Tattoo is no exception.It also features a typical 3.1 mega pixel autofocus camera and a decent multimedia feature starting with a gorgeous 2.8” LCD TFT resistive touchscreen display, presumably with the usual accelerometer for automatic viewing orientation changes. 

HTC phones are not known to have great multimedia features as they are really meant to target the more serious corporate and business markets.  But, just as a perfunctory nod to mobile phone trends, it makes business sense to put in all the bells and whistles we’ve come to expect from mobile phones.

The HTC Tattoo from the Taiwan-based mobile phone novice runs on a powerful Qualcomm CPU clocked at 528 MHz with a 256 MB Ram and 512 MB ROM, engine features that are just as powerful as any Android phone out there. People often wonder if the Android phone requires so much power to run effectively, and thus, bring up its price rather unnecessarily while sporting the familiar touch-screen form.

Outstanding Value

But what makes the HTC Tattoo stand out is its affordability in the rumored €350 price point, that is, if you consider that affordable.  This newest handset officially released by HTC is said to be the cheapest Android phone expected to hit the market during the last quarter of the year starting this October.  If you are familiar with the high end HTC Touch 3G, then you have an idea how the Tattoo looks like, but using the Android OS instead of Windows Mobile.

This is HTC’s fourth Android handset and this time, it looks like the target market for affordable handsets should provide a wider market base for its line of Android phones.  Does the Android have a mass appeal?  That remains to be seen as they typically get snapped up by high end markets with their upscale price.  Whether they can upgrade (or downgrade) from their Symbian, Windows and Linux handsets remains to be seen.  The Android OS is actually a great mobile platform with so much promise and there are no royalties in its use by phone makers.




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